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John Gim discusses improving custom algorithms to optimize ad performance and protect intellectual property.
Curtis Schmidt discusses the importance of testing and how to prove the value of your investment.
As data privacy regulations tighten, it is more important than ever for agencies to subject data providers to data privacy and security inspections, and ditch those who aren’t up to snuff.
Authority Magazine interviews RAPP's John Gim as part of their series on protecting customers’ and clients’ private information.
Read about her achievements and goals and how data and analytics is at the center of everything we do.
Read his three crucial steps with MarketingTech.
What must marketers do to achieve better data storytelling?
How has COVID-19 impacted consumer privacy? Find out with E-Marketer.
Data has become voluminous, inexpensive, and noisy, so marketers need to focus harder than ever on objectively analyzing the results.
She's made the 2020 list, for another consecutive year - read the interview!
What does a future with restricted data mean for marketers?
What makes consumers really tick?
She examines the challenges Pharma will face as the data revolution continues.
And how she uses analytics to enhance customer experiences for brands.
Data lets marketers evolve their campaigns to fit feedback, but the industry doesn’t have the data scientists it needs.