RAPP, a global creative agency that’s known for fostering meaningful relationships between brands and people, created a unique holiday card this year that embodies our philosophy about the importance of individual relationships. We printed holiday cards and adorned them with one of 900 holiday tags, each screen-printed by hand by members of our creative department at an offsite with Los Angeles small business, The Little Friends of Printmaking. All of our US offices then hosted holiday happy hour parties, gathering together our client teams to hand-write notes of appreciation and holiday wishes to our clients on the tags. We aimed to cut through the clutter by creating an experience with a personal touch and true individualization – even in the digital age, long-live the handwritten note!

Watch a behind-the-scenes video!