December 03, 2018 under
NIC CLIMER, RAPP DALLAS, ON HOW TO IMPROVE YOUR PORTFOLIO
"First impressions are everything. When I review a portfolio online, I close it if I can't find what I am looking for in the first 10 seconds of arriving on-site. If you are going to have an online portfolio, you'd better make it easy to find, easy to use, and full of good content.
The chance to move to another agency that actually fits all your wants is rare. Not having a portfolio ready to go that is also continuously updated will limit your ability to apply. What's more, the process for posting a new job in an agency is laborious, time-consuming, and in most instances, painful. The teams doing the hiring are in a rush, typically because of a new win or a critical position being open. So your book should be ready to go at a moment's notice."
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