"Artificial intelligence provides machines their consciences. It lets them sense, understand, and learn — then act on those findings to enhance human activity. As the practice of combining AI and first-party data to craft content and messaging becomes more mainstream among brands, what it means to leverage data in the healthcare industry is changing.

Medical companies are betting big on the rise of AI. PricewaterhouseCoopers reports that 63 percent of healthcare executives already invest in AI tech, while 74 percent say they’ll invest in it in the future. That investment could help healthcare providers use the 91 percent of patient data that exists outside of organized databases to provide more personalized treatment options.

AI uses deep learning to spot trends in massive pools of data, then reports the findings for human caretakers. From long lines to uncertain treatments, several common complaints could soon be reduced or eliminated on the back of AI."

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