EMBRACE SMART DATA TO ACHIEVE YOUR MARKETING GOALS

Carolyn Stebbings, SVP of Data and Technology Solutions, RAPP UK, discusses how to leverage data with SEMrush.

“Data is an invaluable currency for most companies these days. In 2015, users generated nearly 8 zettabytes of data worldwide — and that number is likely to reach 35 zettabytes within just a few years.

This bounty of data — and the options for collecting and analyzing it — often tempts companies to enter a feeding frenzy of data acquisition and analysis. But is this approach actually effective

Not always. While speed is often an advantage in the marketplace, when it comes to data, accuracy is just as important — if not more so. Rushing data out to everyone in the organization without taking the time to check its integrity is a disaster waiting to happen.”

Read the full article here.