United Arab Emirates

Dubai

dubai skyline

Dubai

General information

We’re a fiercely individual agency that values people who think and see things differently. We’re located in the heart of Dubai’s Media City and have built a diverse, multi-disciplinary team; more than 25 brains from over 13 different nationalities. A unique group of writers, thinkers, designers, strategists, business leaders and data experts that have different backgrounds, cultures and ideas; but share a similar ambition—to craft bold, disruptive ideas that help brands stand out and connect with people.

Address

Dubai Media City Building 7, 3rd Floor Offices 330-332

Dubai,

Contact

Colin Talbot, Associate Managing Director

+971 4 428 1395
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Dubai Media City Building 7 - Dubai - United Arab Emirates
Dubai Media City Building 7 - Dubai - United Arab Emirates
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    Leadership

    Curtis Schmidt

    President & Chief Growth Officer MENA

    Background

    Curtis is a globally acclimatized and trusted marketing operator who excels in understanding critical topics for companies, brands and consumers. He combines data insight and strategic business development to identify and ringfence what matters at pace and precision, with agency and client-side successes in North America, Europe, China and the Middle East. After supporting growth initiatives (automotive focus) for the RAPP network, Curtis returns to RAPP to strategically lead RAPP MENA growth, capabilities, and brand relevancy.

    Why I'm At RAPP

    To help guide and grow the extreme diversity, talent and capabilities of our people in-line with the progressive vision of the RAPP network.

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    Karim Ibrahim

    Chief Operating Officer

    Background

    Karim boasts more than 20 years of Finance and operations experience across various industries and territories. In 2010, Karim joined the TPH group as Group CFO, based in Dubai, where he handled all financial aspects in GCC and Levant, including preparation of strategic financial planning, annual budgets, monthly and quarterly reviews and the oversight of several mergers and acquisitions. In August 2018, he was appointed as the Chief Operating Officer of RAPP MENA, looking after the day-to-day administration and operation of the business.

    Why I'm At RAPP

    It’s a great pleasure to work for an agency that has an edge over others, with a great work environment and a team of passionate go-getters.

    karim ibrahim portrait
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    Leadership

    Colin Talbot

    Associate Managing Director

    Background

    Colin hails from the UK and for 13 years has helped regional and global brands to understand their complex consumer journeys and how to win their hearts and minds in the social and digital arena across sectors such as multi-channel retail, FMCG, consumer tech, entertainment, travel and tourism and telecoms.

    Joining RAPP from Omnicom agency, Impact BBDO, Colin has led teams to deliver integrated campaigns both globally and within the emerging markets with an emphasis on MENA including Saudi Arabia for brands such as Adidas, One&Only Resorts, HP, General Motors, Huawei and DTCM (Dubai Tourism).

    Why I'm At RAPP

    The plan always is to inspire and be inspired. I am inspired by and proud of the culture of this business and the people within it. I am inspired by the work we create for our clients and I am inspired by the passion, empathy and dedication I see from every person here, every day.

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    Jessica Raby

    Group Account Director

    Background

    Jess has over 7 years of experience in marketing, and has been a key member of RAPP Dubai’s success for over 2 years. Originally from London, she uses her passion for clarity to deliver key client projects with great efficiency and attention to detail. With a CRM background, she uses this experience to perfect creative based on the consumer journey and mindset, truly putting people at the heart of every piece of work. Jess is well versed in a variety of marketing principles and clients, including print management, CRM, social and messaging strategy. She maintains a positive and calm attitude in every project she touches to ensure precision, and that the creative is truly inspired by insight.

    Why I'm At RAPP

    The people, their passion and our collective drive to create work that works. I have the pleasure to develop campaigns alongside truly individual and talented people, who bring a unique energy to every project and inspire me every day.

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    Leadership

    Alena Smirnova

    Account & Content Director

    Background

    Alena is a multi-faceted Account Director who simultaneously leads multiple client relationships with project planning and management for both account and production management. After moving to UAE from Russia 12 years ago, she graduated from American University in Dubai with a marketing degree. Since then, she’s continued to develop her expertise and passion for advertising and content production. Alena has solid experience in managing various clients and campaigns in BTL, ATL, TTL, and digital advertising.

    She has been a key member in award-winning campaigns and strives for perfection in each and every project. You can expect a 100% transparency, and positive, candid, solution-oriented approach when working with her.

    Why I'm At RAPP

    RAPP is my Dubai Family. It’s the people, respect to each other, and a passion to always do more and better together - those are the things that stick in my heart and mind and keep reminding me why I am at RAPP!

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    Rabih Sharara

    Performance Manager

    Background

    Rabih is a customer and brand focused professional with over 12 years of experience in building strategic alliances with business partners to drive sustainable business growth mainly in the automotive industry in the MENA region. His excellent skills for business development and revenue growth have been achieved by combining an entrepreneurial leadership style with innovated marketing to achieve business excellence.

    Why I'm At RAPP

    I joined, and am at RAPP to be a part of a fearless global individuals that lives by the philosophy of reshaping and changing the world.

    rabih sharara portrait
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    Deanne Hofhuis

    Associate Creative Director

    Background

    Deanne is an awarded copywriter with a decade of experience across multiple categories, including FMCG, telecoms, automotive, banking and investment, travel, technology, e-commerce, fashion, health, and beauty and cosmetics. Skilled across ATL, BTL and digital communications, she has a passion for turning insights into entertainment and finding the spark of excitement in every brief. She earned her advertising stripes in Cape Town, South Africa, and has spent the last few years in Dubai driving progress on local and multinational brands including GSK, Reckitt Benckiser, Microsoft, First Abu Dhabi Bank, National Geographic Abu Dhabi, Fox+, MG Motors, MetLife Insurance and Upfield.

    Why I'm At RAPP

    We may be a small team, but wow do we have big energy. The talent and enthusiasm this group brings to create exciting work that we actually enjoy making keeps me going.

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    Leadership

    Mimi Nicklin

    ECD (Consultant)

    Background

    Mimi, originally from the UK, is an internationally experienced strategic communication and marketing professional. She has led brands in Europe, Asia, the Middle East and Africa both agency and client side, specializing in the development of local insight and multi-channel communication strategy. Prior to leading RAPP, Mimi was Global VP for Grey Group, Singapore, running global business for GlaxoSmithKline in 24 markets. She has led brand strategy for some of the world's leading brands including Procter & Gamble, Unilever, Coca-Cola, Kimberley Clarke, Sun International Hotels, Capitec Bank, Samsung, BMW, Emirates and MetLife Insurance.

    Why I'm At RAPP

    Arguably, the emerging markets need creative consultancy, technological evolution and strategic leadership even more than more developed markets. It is the pace of change and opportunity for innovation that is so omnipresent and drives us to truly think on our feet. I can’t think of a better place to do this from than from within RAPP, where we have been creating individualised work that works, for over 50 years.

    Mimi nicklin portrait