CASE STUDIES

OUR BRIEF

In the UK, shopping frequency is reducing and basket size is falling. We were tasked with changing the consumer perceptions of this supermarket brand and giving existing shoppers a reason to change their purchasing behaviour.

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OUR IDEA

Position the supermarket as the UK's No.1 local grocer.

An integrated media and creative proposition centred on "fresh offers every week", leading us to use rotating offers (in TV and press) and to create a perception of friendly, local staff.

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OUR RESULTS

Through very efficient media buying we were able to obtain the best cost per coverage of any grocery multiple; generate a £76 return from every £1 spent on TV; and generate sales of £340 million.

And econometrician reviewing the brand’s activity hailed the campaign as, "the best example of marketing effectiveness I’ve ever seen!"

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