Rapp

CASE STUDIES

RAPP SCOOPS MARKETING'S DIRECT AGENCY OF THE YEAR ACCOLADE
AGENCY

OUR BRIEF

One of our charity clients wanted businesses to give them their entire Christmas Card budgets. In total they wanted to raise £1,000,000. Quite an ask.

OUR IDEAS

We created 'send a singer': a microsite where businesses could create their own bespoke video e-card featuring a range of homeless people whose lives have been transformed by the charity's work.

OUR RESULTS

33,568 people from over 117 countries visited the site. We beat our target, increasing income by £200,000: 25% over the previous year's campaign.