OUR BRIEF
One of our charity clients wanted businesses to give them their entire Christmas Card budgets. In total they wanted to raise £1,000,000. Quite an ask.
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OUR IDEAS
We created 'send a singer': a microsite where businesses could create their own bespoke video e-card featuring a range of homeless people whose lives have been transformed by the charity's work.
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OUR RESULTS
33,568 people from over 117 countries visited the site. We beat our target, increasing income by £200,000: 25% over the previous year's campaign.
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